His point is simply this: the next 30 days are going to happen, and there's nothing we can do about it. They'll either fly by or drag, but in that time, you can create something good – and do it every day, for the rest of the month.
He suggests doing something you've always wanted to do. Now personally, I've never really had any lifelong ambitions. After a brief spell as Britannia when I was three, I wanted to be a cowgirl. Then a nurse, because of the upside-down watch, and then a teacher. After that things got a bit woolly.
Now, however, there is something that I want to give some attention to – but rather than it being something I've always wanted to do, it's actually something I've always been, initially in the making, but now more fully realised... I'm talking about being a woman.
So for the next 30 days, that's what I want to give some time, focus and thought. What does it mean to be a woman? How are femininity, femaleness and womanliness expressed - and how important is gender in self-expression?
Your thoughts would be much appreciated, so please comment, share and retweet. I much prefer the sound of my own voice when it's accompanied by other people's, male or female.
And in case you're interested, here's Matt's TED talk...
It's just over three minutes (no time at all in the broader scheme of 30 days!)