Coming to a TV near you on a daily basis, it’s advertising shorthand for "you're getting something better". Buy from a manufacturer who is passionate and it means they CARE about what they do, with all the benefits that comes with that - attention to detail, love, dedication. In fact, you should expect nothing but the best whether, it’s a sausage or a sofa.
In its role as the provider of a shortcut to sales, the word 'passion' has rather lost its shine and potency - as this short SoapBox moment from comedian David Mitchell illustrates… (Bit of an issue embedding the video, so just click the image to play it!)
And then there’s that BIG passion that makes different kinds of headlines. This is the passion that conveys strength of emotion – the kind of drive and determination that compels people to change lives. It’s the unquestioned courage of convictions that challenges the status quo and stands up for what it believes in. It’s the passion that weathers storms, is held accountable, takes responsibility and won’t give in or back down.
And then there’s the passion that creates a quieter storm. It’s the passion a mother feels for the wellbeing and happiness of her children, the gentle, persistent, consistent flow of focus and attention that, like water, can wear down rock to find its way through. It doesn’t need to be shouted from the rooftops, presented in speeches or written in manifestos. It’s an energy that carries you, gently but firmly towards what you believe in and what matters.
Passion Play Events, the company I co-founded with Mike Wardle last year, is about creating a space for your passions to come to the fore and flow wherever they’re needed – into your work, your sex life, your relationships or your family life. Our aim is to help you ignite a light within you that makes each day brighter, more fulfilling and more exciting.
It’s the place to discover what your passion is as much to fire it up, to connect with it, create with it and find the clarity and understanding of what will nurture and support it.
That’s our invitation to you. Come and fan the flames
The next Passion Play Event is Elemental Passion taking place on Sunday 16th February. We’d love to see you there - and if you book before the 26th January, you can take advantage of our early bird offer.